Let’s for a moment pretend I’m not a carpool mom of two active school-age kids, who require school drops offs and pick ups and rides to tennis and soccer and playdates. Let’s pretend my kids don’t also have friends who require drop offs and pick ups, and backpacks and sports equipment that require storing. Let’s just pretend.
If that were me, a non-carpool-driving, equipment-lugging mom, then our next car would be, without doubt, the recently resurrected Italian-designed Fiat 500 – or Fiat “cinquecento”as it’s called in Italy.
I, like many Europhiles, have seen these Italian iconic cars over the years when traveling there.
We’ve snapped photos and posed in front of them. They live in our scrapbooks now.
If we could, we would tie our hair back in a scarf like Sophia Loren, slip our Armani sunglasses over our eyes and drive it home.
Now we can.
In this 2011 NY Times review of the Fiat 500, we learn “the consensus of people I invited along as passengers was that traveling in the car made them feel young, sporty and ‘very European.’ And the arrival of such an economical car as gas prices flirt with $4 a gallon seems timely.”
A fun, new advertising campaign for the American market – “The Next Wave of Italians has Arrived” – was filmed on the Amalfi Coast and launched earlier this summer.
Small, sporty, affordable, European, easy parking? At around $16,000? Forget the Honda Odyssey minivan that has taken over my town. Forget the kids (this time). We can use the other car for field and road trips.
I’m not pretending.